Big Food’s newest target: Weight loss drug users

There isn’t a diet or health trend yet that Big Food hasn’t jumped on and immediately started marketing their products.

But let me be clear: They’re not doing it to help you on your health journey.

They’re looking to turn an enormous profit.

So, it was absolutely inevitable that we would be having this conversation…

Double standards

Chances are, you know about the new weight-loss wonder drugs flooding the market.

Well, in Big Food’s latest attempt to capitalize on the human desire to be thinner and healthier without putting in much effort…

They’re working on marketing food products specifically designed for those taking weight loss drugs. For example: “Ozempic burgers.”

Okay, fine. That may not sound like a tragedy on the surface.

But have you heard of implicit weight bias?

It’s when anyone—including self-righteous health nuts or those who have never suffered with their weight—scrutinizes and silently passes judgment on their overweight or obese peers…

Turning up their noses at these folks’ grocery carts, restaurant orders, snacks being eaten at theaters, amusement parks, sporting events, concerts, and more. (I think you get the point.)

But tell me something…

Is that same judgment and scrutiny passed when those of a normal weight are purchasing and enjoying the same foods? That’s implicit weight bias. And new research reveals it’s quite pervasive—withstanding the test of time.

Don’t let them fool you

Researchers analyzed temporal changes of participants when exposed to certain biases, like race, skin tone, sexuality, age, disability, and weight.

Turns out, the levels of these implicit biases declined between the years 2007 and 2016. That is, all biases except those about weight.

If nothing else, that can shed light as to WHY so many people are sucked in by fad diets. And why Big Food is so successful in creating and marketing “diet-friendly” “food” items. (We’ve already seen it with keto products, Weight Watchers, and more.)

These new products aren’t available yet, but rumor has it they will be smaller, lower in calories, and high in protein and fat—without sacrificing taste. Sounds like a win-win yet again for Big Food. Because, surely, not only the obese will want to purchase them!

But here’s my question: WHY do we need products like this? Following a healthy diet isn’t rocket science. It doesn’t have to be boring, and it can be quite tasty.

Big Government should focus on educating the public, not distracting them with more buzzwords and flashy packaging full of empty promises.

Folks, we must come to realize that neither Big Food nor Big Pharma is around to police—or better—our health.

Rather, they’re there to sell food and pharmaceuticals… and to keep you hooked on their special little concoctions that boost their bottom line.

Think about it: Big Pharma coincidentally offered us an opportunity to break the deadly and costly cycles of obesity, diabetes, heart disease, and more. Yet, the drugs aren’t being embraced by medical societies.

Instead, we’re hearing about how these weight loss drugs fail to address the underlying cause of the disease (obesity) they are trying to treat.

HA! Do anti-hypertensive meds do that? Chemotherapy? Steroids?! NO!

The hypocrisy is absurd. And in my view, that’s bias and discrimination against the obese no matter how you slice it.

P.S. For quick tips and tricks to following a healthy diet, check out my A-List Diet book. It even includes dozens of delicious recipes you can make at home!

Source:

“’Ozempic Burgers’ Offer Indulgences to People With Obesity.” Medscape, 06/04/2024. (medscape.com/viewarticle/ozempic-burgers-offer-indulgences-people-obesity-2024a1000aa4)