Whenever I end up in a grocery store, I always make a point to shop the perimeter.
But one wrong turn, and the trip could turn TOXIC.
That’s because the inside aisles are filled to the brim with sugar-laden, empty calorie, packaged and processed goods.
Really, it’s a BATTLEFIELD—full of Big Food’s latest and greatest Frankenfood.
And if you’re shopping with your grandchildren—hang on tight! Their eyes will light up at the very sight of Tony the Tiger or Snap, Crackle, and Pop.
But what if you didn’t have to worry about the lethality of these center aisles?
What if the only items that were prominently displayed at least held some nutritional value?
Well, much to the dismay to Big Food, that’s exactly what the British government is fighting for…
Don’t be fooled
The British government recently passed a law regulating where a food could be displayed in the grocery store depending on its nutritional value.
The more nutritious, the more prominently displayed.
Well, guess who’s taking them to court? Kellogg’s—a leading brand of cereal and convenience foods.
The formula being used by the government to calculate each product’s nutritional value—specifically, sugary cereals like Frosted Flakes, Cocoa Krispies, and Crunchy Nut—was flawed.
More specifically, they didn’t factor in the nutritional value of milk when cereal is almost always eaten with milk.
Huh!? Do they not realize adding milk to any cereal is going to boost the sugar content even further and, therefore, lessen thenutritional value?
This type of lie, lie, lie until someone starts believing it has become all too common in the United States. And I guess we are now trying to export those hideous new values onto the rest of the world.
Thankfully, it seems the rest of the (sane) world wants nothing to do with it.
Before the end of the year, these regulations are designed to restrict the placement or promotion of any food or drink high in:
- Bad fats (like polyunsaturated fat and omega-6 fatty acids)
- High-fructose corn syrup (HFCS)
This means, at least in Europe, grocery stores will no longer be able to display many of the popular junk foods you see in key locations—end caps, checkout lines, and more.
Stores will also have restrictions around price promotions (like BOGO or “three for five”) on these products.
In my view, this is brilliant. European countries often put the health of their people first. And the safety of their food supply is well above and beyond what we’ll ever muster here.
The bottom line is, junk food leads to obesity. Obesity costs billions of dollars each year. And it’s linked to chronic disease, including cancer.
The sooner we can get this through everyone’s heads—and STOP lining the pockets of Big Food—the better.
Until next time,
P.S. Hooked on junk food? Be sure to check out the latest issue of my monthly Logical Health Alternativesnewsletter (“Cut your DEADLY sugar addiction in THREE DAYS”). Not yet a subscriber? Click here to become one!
“Kellogg’s takes Britain to court over new sugar rules.” Reuters, 04/27/2022. (reuters.com/business/kelloggs-takes-britain-court-over-new-sugar-rules-2022-04-27/)