I cannot tell you how long I’ve waited to read an article like the one I came across last week. In fact, I’m having a hard time containing my excitement as I write this. Could a brand new day really be dawning?
I’m trying not to get my hopes too high yet. But let me tell you–the signs are there. Even better, people are actually seeing them… and the food industry is feeling the pain.
A recent report from the European financial firm Credit Suisse is predicting this monumental change. (This group is just full of good news.) They’re forecasting a “decline in sugar consumption” that mirrors Big Tobacco’s downward spiral.
And it’s about time.
How many times have I pointed out that sugar kills? That it has wrought just as much devastation on the global health as smoking?
How many desperate pleas have I made to reject the low-fat, calorie-cutting propaganda out there and focus on the true enemies–high fructose corn syrup, simple carbs, and other deadly forms of processed sugar?
I’d tell you. But I lost count a long, long time ago.
Credit Suisse makes clear that present “controversy” over sugar’s exact role in the diabetes epidemic mean that its downfall won’t be as cut and dried as cigarettes’ before it. (Really, how much more evidence to we need?)
But even the smallest steps toward greater public awareness are worth celebrating. Because at the end of the day, when money talks, the food industry has no choice but to listen.
And who do you suppose might be at the very top of Credit Suisse’s list of stocks “highly exposed” to the growing sugar backlash? You guessed it: The Coca-Cola Company.
I’ll drink to that. Vive la revolution!
Boyle, Catherine. “Sugar: The food industry’s tobacco moment?” CNBC. 15 Oct. 2013.