Here’s why all of my products come with an ironclad, satisfaction guarantee
On page 3, I walked you through the search for a top-shelf, trustworthy CBD product. Because with so many competitors cropping up—and no meaningful regulations to speak of just yet—it’s critical that you know exactly what to look for to ensure you get all the benefits you’re paying for.
But this same level of discretion should apply to every supplement purchase you make. So, let’s talk about some questions that should be top of mind.
The customer always comes first
As you know, product formulation is a huge part of my business. And there’s a reason for that: After 30 years of clinical practice, I’ve found that if I really want something done right, I often have to do it myself.
Which is why, years ago, I launched my very own nutritional supplement line, NuLogic Nutritionals. And I design every single one of my products with you and your needs in mind.
That means creating innovative and effective solutions to overcome the many challenges of aging. I’m not here to please millennial consumers, to cash in on new industry buzzwords, or to ride the next wave of trends.
Rather, my team and I scout tirelessly for ingredients that will help you live your very best life—at any age. Sometimes, that’s an exciting new extract. Other times, it’s a botanical that’s been around for centuries. Or, it’s a tried-and-true vitamin or mineral that people simply aren’t getting enough of from conventional sources.
So, how do I decide on which products to develop? Well, the very simple answer is that I only create products that I would—and do—use on my own patients. And they’re products that, I believe, will stand the test of time.
To ensure this, I have high standards. I don’t “fairy dust” my supplements. (That’s when companies sprinkle a tiny and clinically meaningless amount of impressive ingredients in their products, just so they can claim they’re in there.)
I select specific dosages with a clear therapeutic effect in mind. And if they’re lower than you’d expect based on published research, it’s only because I’ve balanced them with other complementary ingredients to give you the most bang for your buck.
Which brings me to another important point: Rather than lean on oftentimes arbitrary designations like “organic” or “non-GMO,” I place the focus of my finished products on the quality of the ingredients, and the science behind them.
Supplement labels can be deceptive
This might surprise you, given my affinity for scrutinizing labels when it comes to choosing healthy foods, but the fact is, you can’t always rely on supplement labels to give you a full, accurate picture of what’s inside the bottle.
For instance, defining “clean” food is much simpler than defining a “clean” dietary supplement. The questionable practices that extends the shelf life of processed foods, or makes them hyperpalatable, are easy enough to bypass by purchasing and cooking with whole, fresh ingredients.
Dietary supplements, on the other hand, are a bit more complex. Ingredients are often sourced from all over the world. And they have to be processed in order to be concentrated and consumable in small quantities, as part of a finished product.
That’s why labels like “organic,” “non-GMO,” or “free” of anything (like allergens, pesticides, heavy metals, the list goes on) can become a needless expense at best, and a liability at worst. Because even if your product checks all of these boxes during the initial development phase, unforeseen circumstances can occur—and ingredients may be sourced from different suppliers or from different areas of the world, thanks to growing and harvesting conditions. So, total consistency from sample to sample is never guaranteed where “clean” label designations are concerned.
One thing that is guaranteed, however, is that you’ll pay top dollar for those designations, whether it actually offers any practical benefits or not. And this is especially true in the case of “organic” dietary supplement products, which require some pretty major commitments from a supply-chain perspective.
It’s not enough for the main ingredients to be organically grown and harvested. Your binding agents, non-nutritive fillers, and other manufacturing agents—which are necessary to provide you with nutrients and botanicals in supplement form—must be certified organic, too.
And, well… that’s a tall (and ultimately, expensive) order, for what ultimately is not a very big practical difference.
The key to a superior product, then, is not necessarily finding one with a fancy “clean” label. If you want a truly clean dietary supplement, you simply need to find a product that has been processed according to the highest quality standards.
The truest form of quality assurance
My team and I manage this by working with manufacturers that have earned our trust. They’re all based in North America, and they all rigorously follow the Food and Drug Administration’s (FDA) thorough and stringent rules for quality assurance—called current good manufacturing practices, or cGMPs.
And that, folks, is the most important “behind the scenes” commitment you can ask for. Because trust me when I say that there are many companies out there that don’t follow cGMPs—and, ultimately, don’t put their customer’s health and livelihoods first.
(Curious if a certain brand follows these mandated standards? Give their customer service team a call and ask them directly. Because, above all, transparency is key. And if they can’t give you a clear response, I recommend finding a brand that will be transparent—before they earn your trust.)
Which is why I have personally made the commitment to always play by the rulebook where my dietary supplements are concerned—and provide meaningful products to consumers.
It’s also why I offer an ironclad guarantee with every purchase: If you’re not 100 percent satisfied with your results, you will get your money back, no questions asked. That’s how confident I am in the quality, safety, and efficacy of my products.
My first role will always be as a doctor. And that means your health and safety—whether as my patient, my reader, or my customer—will always be my top priority.
So, when I recommend a product—whether it’s my own, or someone else’s—it’s because that’s the product that I have seen work, time and again, in my own clinical practice. And if you ask me, that’s just icing on the cake where quality assurance is concerned.